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sefton.simpson's blog

How does your organisation demonstrate its social impact?

7 Nov 2013 - 10:59 by sefton.simpson

 Is this the million dollar question? In the world of Return on Investment (ROI) and cost benefit analysis where L’oreal campaigns are banned and you need to PROVE “you’re worth it”, everything we found comfortable, and have coined phrases about, is rewritten. The money is no longer where the mouth is but where the outcomes are and increasingly, organisations are being asked to show not only what outcomes will be achieved but to also explain those outcomes in the context of counterfactual analysis: what would happen without your project? Can you prove the importance of your service?

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