Hope you are all well.
In this blog, I've come up with 5 mistakes you might be making while using social media, without knowing you are even doing it.
1) Lack of engagement- it’s all well scheduling posts in one go so you don’t have to be online all the time, but some people forget that social media is all about socialising. You do need to be online, I’d say at least once a day for 10-15 minutes, just to check in on what’s going on and if there are any conversations and trends you can get involved with or just to retweet and reply to any comments.
2) Not proofreading- it’s amazing how many people don’t check what they have written, it’s just as important to proof read any posts as it is when writing emails.
3) Having to many social accounts/profiles- this is why a strategy is important, so you can determine which social media accounts will work for you. There is absolutely no point in spreading your efforts across all the social media channels that exist, it will simply not work. Look at what you want to achieve, research which social platforms will best help achieve this and then decide which channels to use. This way you can create quality content without having to worry about all the other accounts you have to create content for.
4) Ignoring your followers- be sure to acknowledge your followers and supporters by engaging with their content and show appreciation when they have engaged with yours. Maybe ‘tag’ or ‘mention’ them in something that you think they may find interesting
5) Keep your content varied- it’s usually not a good idea to post the exact same content on all your social channels. Remember that each social media channel is different, and have different ways of getting information out. So for example, Twitter only allows you 140 characters per tweet and Facebook allows an unlimited amount, so what you post on Twitter will be much less detailed to what you post on Facebook.
Like always, keep an eye on our training page, for the next Social Media and Marketing training course https://www.manchestercommunitycentral.org/support-groups/training
See you next time :)