On 9 September That Counts! - a major new campaign aiming to inspire thousands of people from across Greater Manchester to lead a more active life, went live across the city region.
Starring people from across Greater Manchester, the That Counts! campaign kicks-off as the region returns to routine after the summer break. It’s supporting people to move more in a way that suits them, giving a clear daily active movement target (30 minutes) to start aiming for. Everything will count, from walking to school to dancing while doing the hoovering, and getting off a stop early.
The campaign’s central message is that moving for just 30 minutes a day can be fun, social and bring loads of benefits, like feeling happier, more confident and sleeping well, as well as helping towards long-term health.
The campaign will run across Hits radio, The Manchester Evening news press and online (and associated borough titles), out of home poster sites, bus streetliners, Facebook targeted advertising and social media as well as being seen on TfGM digital traffic boards and at the Arndale and Trafford Centre. The advertising will encourage inactive people to use #ThatCountsGM to share inspiration and tips on how to get active in ways that suit them.
For further information, visit: http://thatcounts.co.uk/