A new NHS Female Genital Mutilation (FGM) campaign was launched on 9 July. As the start of the summer school holidays near when the numbers of girls taken outside of the UK to be cut increases, this campaign will raise awareness of the severe health implications of FGM for those living in UK who are members of communities affected by FGM.
TV advertising is being used to directly reach out to communities. The film features a roundtable table discussion led by Henry Bonsu, a well-known British African broadcaster, together with a panel of experts all speaking openly and candidly about FGM. Alongside the film some short social media videos have been produced which are being distributed via Facebook.
The film will be broadcast on several UK African satellite TV channels from 9 – 31 July. You can view the video, called ‘FGM: The Facts’ on NHS Choices, here: www.nhs.uk/fgm.
For further information, contact Caroline Symes at: firstname.lastname@example.org.