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New domestic abuse campaign

21 Oct 2016 - 11:05 by michelle.foster

1 in 3 women and 1 in 6 men experience domestic abuse - does that sit right with you?

Last week saw the launch of a new domestic abuse campaign in Greater Manchester. This is a multi-agency, partnership campaign developed by the Office of the Police and Crime Commissioner in consultation with Greater Manchester Police and local authorities.

The campaign aims to raise awareness and challenge stigma by getting the message out that domestic abuse is much more common than people generally think. It takes a rather different approach to domestic abuse than has been taken in the past, in response to insight work that has been done with victims and victims’ groups. It uses imagery of a bright yellow sofa with sometimes challenging messages about domestic abuse with the question “Does that sit right with you?” This ties in with the overall campaign name of Sitting Right With You. Members of the public will be encouraged to call the Greater Manchester domestic abuse helpline or visit the endthefear website, which is being revamped alongside the campaign.

Here are some of the images being used in the campaign:

The campaign has generated significant media coverage which you may have seen. Localised press releases have also been sent to media in each of the 10 local authorities, so you should also see coverage in your local press in the coming days.

The campaign also includes advertisements on the trams, buses, bar washrooms, the radio, and on social media.

The campaign encourages people to visit: www.sittingrightwithyou.co.uk (which in turn leads to the endthefear website) and to contact the Greater Manchester domestic abuse helpline on 0161 636 7525.

Follow the campaign on Twitter at @sitrightwithyou, and like it on Facebook at: www.facebook.com/sittingrightwithyou.

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