As well as producing your own content to link from your website and promote it is good to use the existing media in the city. The MEN has a community section and needs your content!
Below is a resources to help you put together a press release. We are alos compiling a list oflocal perss contacts. Remember chase up your contact after you have sent your story to make sure they have received it. It is worth finding out when deadlines for publications are in the week to avoid sending things at the busiest times. If your story isn’t included don’t be too disappointed and be polite as it’s good to build up a relationship for the future.
One tip is to ring the paper to request a photographer to attend your event – if they take the photos they need to use them, so you are much more likely to make the publication.
Writing a press release tips (PDF)